Dubai’s branded residences sector continues to evolve - shaped by global wealth, lifestyle-driven demand, and luxury brand partnerships.
Dubai’s branded residences are no longer a niche - they’ve matured into a globally recognised asset class. Below are some of the key findings highlighted in the report:
Average price per sq.ft ($ 1,029)
Despite making up just 5.8% of volume
Adding 5,510 branded units in H1 2025
Most expensive branded home sold (Asora Bay Penthouse)
Dubai continues to lead the global branded residences sector, reaching a new milestone with 48,474 branded units as of H1 2025. The city welcomed 12 new branded projects in the first half of the year, adding 5,510 units to its growing inventory.
Despite a 3% drop in transaction volume compared to H1 2024, the total transaction value rose by 37%, signaling a clear shift toward ultra-prime real estate and larger ticket sizes. Dubai’s branded residences are no longer a niche - they have matured into a globally recognised asset class. This growth is underpinned by three key forces:
As these dynamics converge, Dubai is not just following global trends - it is setting them.
This comprehensive report covers:
How Dubai Became the Global Hub for Branded Residences
Data-Driven Insights
Analyzing Price Differentials, Market Demand and Investment Advantages Between Completed and Off-Plan Branded Residences
An Analysis of How Globally Recognized Brands Impact Real Estate Valuation, Examining Price Premiums Across Top Branded Residences
Where the Money is Going?
Dubai’s Next Landmark Developments
Discover Branded Residences Featured on Our Website
Browse an exclusive collection of Dubai’s most iconic branded homes, curated by our team at Morgan’s International Realty.
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