Dubai’s branded residences sector continued its record-breaking expansion in H2 2024, fueled by strong investor demand, rising transaction volumes, and an increasing preference for off-plan luxury developments. The market outperformed expectations, setting new benchmarks in pricing, sales volume, and ultra-prime transactions.

KEY TAKEAWAYS

  • 11 new branded residence projects launched, adding 4,039 luxury units to Dubai’s inventory in just six months.
  • Transaction volume surged by 36% vs. H1 2024 and 48% year-on-year, signaling continued strong investor appetite.
  • Transaction value increased by 10% from H1 and 6% vs. last year, underscoring the segment’s resilience.
  • Buyers paid an average 42% price premium over non-branded residences, slightly above the global average, reflecting high demand and market confidence.
  • 83% of all branded residences sold in H2 2024 were off-plan, highlighting investor confidence in Dubai’s pipeline of luxury developments.
  • 6 transactions exceeded AED 100M ($27.2M USD) in H2 2024, reaffirming Dubai’s status as a prime destination for ultra-luxury real estate.
  • 26,002 branded units are currently under construction, compared to just 17,083 completed units, driving upward price pressure due to supply-demand imbalance.
  • Ready branded residences commanded a 15% price premium over under-construction units, reinforcing their strong resale value and investor confidence.
  • Bulgari continues to command the highest price per sq.ft. at $2,904 (AED 10,668), followed by Atlantis Resorts ($2,556 | AED 9,387) and Dorchester Collection ($2,053 | AED 7,539).
  • Dubai Hills Estate recorded the highest branded residence sales, with 2,193 properties sold, totaling $1.79B (AED 6.53B) in H2 2024.

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