Dubai’s branded-residences market continued to expand in H1 2026, reaching 183 developments and 64,744 residential units as at 30 June.
Key insights from Dubai’s branded-residences market in H1 2026:
Dubai added 5,184 branded residential units during the first half of 2026, expanding total inventory by 8.7% in six months. At the same time, transaction activity normalised, major off-plan launches concentrated demand, and the pricing gap with comparable non-branded residences reached 56%.
The result is a larger but more selective market—one in which product quality, pricing discipline, delivery and long-term operations will increasingly separate enduring developments from those relying primarily on brand recognition.
Total Branded Residential Units
Share of Transactions from Under-Construction Residences
Average Premium Over Comparable Non-Branded Residences
Highest Registered Transaction, at Aman Residences Dubai
Dubai’s branded-residences market has moved decisively beyond the emerging asset-class stage. It now operates at meaningful scale, supported by international demand, a mature luxury ecosystem and a development pipeline unmatched by traditional luxury hubs.
But scale changes the basis of competition. As more projects enter the market, a brand name alone will not be enough. Pricing discipline, development quality, delivery, service and long-term operations will increasingly determine which developments preserve their positioning.
The question is no longer whether branded residences can command higher prices in Dubai; the data clearly show that they can. The next phase will test whether those premiums endure as projects complete and enter the ready and resale markets. Investors, developers and brands must therefore assess opportunities at project level, with selective conviction and a long-term view.
Dubai had 64,744 branded units across 183 developments in H1 2026.
Branded-residence inventory grew by 8.7% in six months.
Dubai recorded 4,648 branded-residence transactions in H1 2026.
Branded-residence sales reached AED 22.21 billion in H1 2026.
Branded residences averaged AED 3,662 per ft².
Branded residences achieved a 56% premium over comparable non-branded properties.
As Dubai’s branded-residences market expands, successful decisions will require more than brand recognition alone.
Morgan’s advises investors, developers and luxury brands on project selection, feasibility, positioning, pricing strategy and long-term market performance supported by proprietary research and specialist knowledge of the sector.
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