Dubai Branded Residences Market Analysis - First Half of 2023

The Dubai branded residences market demonstrated significant growth and positive performance during the first half of 2023. This analysis highlights key market trends and developments that have shaped the segment's landscape.

Market Growth and Inventory Expansion

The number of branded residences in Dubai experienced substantial growth, increasing from 71 to 92 developments since the end of 2022. This impressive addition of 21 new developments has expanded the inventory of branded residences in the city, offering more options for investors and potential buyers.

Price Appreciation and Premium

The average price per square foot for branded residences in Dubai witnessed a remarkable increase of 33% since December 2022, reaching 4,188 AED (1,140 USD). This significant price appreciation can be attributed to the launch of new luxury developments by major city developers and a robust demand from international buyers, driving up property prices.
Moreover, the premium for branded residences versus non-branded properties has surged to an astonishing 96% during the first half of 2023, almost doubling the average premium observed in the latter half of 2022, which stood at 42%. This noteworthy increase signifies the growing appeal and perceived value of branded residences in Dubai's real estate market.

Premium vs. Global Average

It is worth noting that the premium for branded residences in Dubai, at 96%, is considerably higher than the global average premium, typically ranging between 20% to 35%. This significant difference underscores the unique dynamics and attractiveness of the Dubai market for luxury branded developments as the real estate market in the city continues to mature.

Due Diligence 

As of the first half of 2023, the premium for branded residences in Dubai has surged to 96%, a notable increase from the average premium of 42% observed in H2 2022. Developers are capitalizing on the high demand by increasing prices, necessitating the delivery of ample value within the developments. To navigate this dynamic market successfully, investors must conduct thorough due diligence, carefully assessing property prices to make well-informed decisions aligned with their financial objectives and risk tolerance.


The first half of 2023 witnessed a positive performance in terms of the number of transactions for branded residences, recording a 5% increase compared to the same period in 2022. Concurrently, the total value of these transactions experienced an impressive surge of 35%, underscoring the segment's growing significance in Dubai's real estate market.
The value of branded residences sold in Dubai made up 12.9% of the total investment in the real estate sector. This statistic highlights the increasing significance of branded residences as a prominent and lucrative segment within the broader Dubai real estate market.

Dominance of Primary Market Transactions

Primary market transactions continued to dominate the branded residences segment during the first half of 2023, constituting more than 67% of all transactions. Notably, the average price per square foot for under-construction branded properties was 21% lower than their ready-to-move counterparts, indicating healthier market dynamics compared to previous years.
Key Developments and High-Value Transactions
The first half of 2023 saw remarkable high-value transactions in the branded residences segment. The highest price per square foot was registered in Umm Suqeim, home to the Marsa Arab development by Jumeirah Group, reaching an impressive 16,038 AED per sq.ft. Other notable high-value developments included Four Seasons Residences in Jumeirah 2, Mr. C Residences by Cipriani, and Bulgari Residences in Jumeirah Bay.

Confidence in Dubai's Real Estate Market

A significant highlight was the sale of 20 properties at the Bulgari Lighthouse in Jumeirah Bay during the first half, amounting to a staggering 2.15 billion AED. These transactions reflects the confidence of international buyers in Dubai's real estate market and the continued appetite for prime properties within the city.
Source : Research Team