Branded Residences Dubai

According to our latest Branded Residences Report, Dubai is home to 144 Branded Residences Projects and 48,474 branded residence units. This impressive figure includes both completed and upcoming developments across key areas such as Downtown Dubai, Palm Jumeirah, Dubai Marina, Business Bay, and Jumeirah Bay Island.

Residents enjoy access to world-class amenities and personalized services managed by the brand’s hospitality team. Typical offerings include 24-hour concierge and valet service, housekeeping, in-residence dining, and maintenance support. Lifestyle amenities often feature private swimming pools, state-of-the-art fitness centers, signature spas, residents’ lounges, cinema rooms and dedicated kids’ play areas. Many waterfront developments also provide exclusive beach access, club lounges and private cabanas, while security and privacy are enhanced through smart home systems, controlled access and 24/7 surveillance.

Yes, for many investors and homeowners, the premium for branded residences is justified. According to our H1 Branded Residences Report, Branded Residences in Dubai sells for 40% more than the non branded properties in the same area.This premium reflects brand trust, architectural excellence, superior service and long-term value retention. Branded residences also deliver higher rental yields, stronger resale values and enhanced liquidity, especially in global cities like Dubai, London, and Miami. For lifestyle buyers, the additional cost brings seamless service, privacy and prestige, making it not just a property purchase but an investment in an elevated way of living.

The global buyer base for branded residences includes high-net-worth individuals (HNWIs), international investors and end-users seeking hassle-free luxury living. In Dubai and other prime markets, buyers are often wealthy expatriates, entrepreneurs and global citizens who value trust in international brands, asset security and exclusive services.

Many investors view branded residences as stable, high-yield assets that outperform traditional real estate due to brand recognition, rental demand and resale premiums. In recent years, the segment has also attracted younger affluent buyers who seek lifestyle-driven investments backed by luxury hotel brands.

While both offer convenience and service, branded residences are positioned at the ultra-luxury end of the market and are typically owned, not rented. They are co-developed and managed by globally recognized hospitality or lifestyle brands, ensuring long-term quality, brand integrity, and property value. In contrast, serviced apartments are often rental units designed for short or long stays, with limited personalization and lower service standards. Branded residences offer permanent ownership, brand prestige, high-end design, and five-star services, while serviced apartments focus mainly on temporary accommodation and convenience.

Branded residences are the result of strategic partnerships, a brand licenses its name and standards to a developer, who then designs, builds, and sells the residences under that brand. They combine high-end design, superior service, and an elevated lifestyle under one roof. Each branded residence is designed to reflect the brand’s aesthetic, service standards, and lifestyle values, ensuring consistency and exclusivity across global locations. In essence, it is a residential property developed in partnership with a luxury hotel or lifestyle brand such as Armani, Bulgari and Ritz-Carlton. These homes combine premium real estate with five-star hospitality, offering owners access to services like concierge, housekeeping and valet.

Pro-investor policies, world-class infrastructure and a thriving luxury real estate market have fueled Dubai’s growth into the global hub for branded residences. A tax-free economy long-term residency incentives and rising demand from international investors have driven rapid expansion, surpassing traditional luxury hubs and solidifying Dubai’s position as the premier destination for branded residences.