Business Bay
Upside is a development by SRG Holding Ltd in Business Bay, one of Dubai's most attractive and prominent business districts. The project, which will provide fully furnished apartments for sale, is scheduled to be completed in the second quarter of 2023, making it an interesting venture for investors seeking to produce a consistent income in the near future, as well as for those hoping to settle in Dubai permanently. Studio apartments and one-bedroom apartments are among the fully-furnished housing options. Each apartment includes one complimentary parking space. The kitchens will feature contemporary SMEG equipment, a cooktop, heat-resistant surfaces, and abundant storage space. Also, it is possible to acquire an entire floor.
The dynamic atmosphere of Upside Business Bay is ideal for people who value their time and are interested in living an urban lifestyle. Future inhabitants will be inspired by the views of the Dubai Water Canal and Downtown Dubai and will be able to relax, rest, and just enjoy the view. The elegant interiors are designed to meet the contemporary needs of daily living. Via engaging shared spaces, the residential lifestyle development was created to promote contact amongst residents.
Games Room
Sports Courts
Running Track
Pool & sundeck with Burj Khalifa views
Co-working spaces
Food & beverage outlets
Outdoor patios
Prayer room
Landscaped gardens
Founded in 1958 by Abdulsalam AlRafi, SRG Holding has grown into one of Dubai’s most distinguished family-owned conglomerates. With a legacy of excellence, SRG has shaped the city’s skyline with landmarks such as Burj Al Salam, Sheraton Grand Hotel Dubai, and Marina Heights Tower. Operating across the full real estate value chain—from development and management to leasing and sales—the group also partners with global hospitality brands like Marriott’s Sheraton Hotels. Beyond the UAE, SRG’s strategic investments in international real estate and private equity reflect its commitment to innovation and enduring success.
Total under construction projects
Total completed projects
Business Bay is one of the region's first and largest waterfront developments of its sort. It is also one of Dubai's most desirable residential and business districts. It was built on an area of 80 million square feet and contains a canal of 3.2 kilometres that provides direct access to the Arabian Gulf. Business Bay is home to a number of high-rise apartment skyscrapers set against the breath-taking background of Downtown Dubai. Business Bay is the destination of choice for individuals who value elegance, since it offers some of the city's finest restaurants, entertainment, and leisure facilities.
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