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Dubai's Branded Residences - H1 2025 Market Analysis
Market Overview
Dubai continues to lead the global branded residences sector, reaching a new milestone with 48,474 branded units as of H1 2025. The city welcomed 12 new branded projects in the first half of the year, adding 5,510 units to its growing inventory.
Despite a 3% drop in transaction volume compared to H1 2024, the total transaction value rose by 37%, signaling a clear shift toward ultra-prime real estate and larger ticket sizes.
Price & Value Snapshot
- Average Price per Sq.Ft (H1 2025):$ 1,029 | AED 3,779.
- Branded Residence Premium in H1 2025: 40% more expensive than non-branded residences.
- Market Share: 13% of Dubai’s residential sales value, 5.8% of Dubai’s residential transaction volume.
Supply & Construction Activity
Dubai’s pipeline of branded residences is rapidly expanding:
- Under Construction Projects: 90
- Completed Projects: 54
- Under Construction Units: 30,374
- Ready Units: 18,100
This indicates that 63% of the branded market is still under development, highlighting long-term growth potential.
Branded Residences Buyer Trends & Demand in H1 2025
- 79% of branded residence transactions were off-plan, reflecting demand from international investors seeking: Flexible payment plans, Lower entry prices, Access to new, design-led communities.
- Branded Residences with Hotel Management: Now represent 38% of all branded developments, Increasingly preferred by HNWIs seeking privacy and five-star service.
Branded Hotspots
By Number of Developments
- Downtown Dubai: 21 projects.
- Business Bay: 17 projects.
- Palm Jumeirah: 16 projects.
By Transaction Activity (H1 2025)
| Area | No:of sold units | Total Value (USD) | Total Value (AED) |
| Dubai Marina | 1,320 | $889M | AED 3.3B |
| Downtown Dubai | 773 | $1.55B | AED 5.68B |
Leading Brands
By No. of Developments
| Brand | No:of Developments |
| Address Hotels + Resorts | 15 |
| Vida Hotel & Resorts | 9 |
| Dorchester Collection | 8 |
Record-Breaking Sales
| Project | No. of Beds | Unit Size (Sq.ft) | Sales Price |
| Jumeirah Asora Bay | 6 | 18,182 | $ 44.6M (AED163.8M) |
| Bulgari Lighthouse | 5 | 11,654 | $ 42.4M (AED 155.8M) |
| Bulgari Lighthouse | 5 | 11,656 | $ 39.9M (AED 146.6M) |
New Prime Development
Aman Hotels & Resorts made its long-awaited debut in Dubai’s branded residences market, instantly becoming the most premium branded property, with an average price per square foot of $ 3,593 (AED 13,195). Aman’s launch sets a new bar for luxury, targeting the city’s growing pool of UHNW individuals.
"Dubai’s branded residences are no longer a niche - they’ve matured into a globally recognised asset class. This evolution is driven by an accelerating influx of global wealth, a growing demand for lifestyle-integrated living, and the long-term commitment of top-tier developers to design, service, and brand integrity. As these forces converge, Dubai continues to position itself not just as a real estate destination, but as a benchmark for branded living worldwide."
Analyst: Elias Hannoush, Managing Director of Morgan's International Realty
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